• Catherine Njoo

Meet our Designer

Updated: Oct 28, 2018

Our clothing line is designed by Catherine Njoo. Catherine Njoo is one of the most Influential Indonesian Designer that presented "Legong" in New York Fashion Week S/S 2018

What is your education?

I studied in Australia when I was in Highschool. I continued my undergraduate in IBMT University with Business Major. Then I got my Fashion degree from Arva School of Design

What's the first thing you do in the morning? What's the first thing you do when you get to work?

First thing in the morning I will pray and praise to God. Because I believe that God is the only power that will guide me to success. After that I will go to my workshop and do daily routines like checking orders, productions, purchasing, etc.

Where can we find you most of the day?

Most of the day you can find me in my Workshop. Then I mostly go to Socialite events in Surabaya. Also I workout 2-3x a week, because I'm a big believer between life balance between work, and a healthy lifestyle.

How did you first get into design?

At the first time, I was so bored with clothing that basically using same materials over and over again. Then I decided to take Batik materials from my Mom's store, and gave it to my designer friend at that time but all design was instructed by me. And, surprisingly everyone liked it and asked me How could they get that dress / design too? Eventually, I started to help them out to get dress that was unusual at that time which was sort of Modern Batik. From word of mouth, people start coming to me more and more. And I decided to take Fashion Design School so I can design it by my self and started my own Fashion Design Business

What inspired the Catherine Njoo Official

Because I want to use my own design for my daily outfit. And before it was only couture which was specifically only for Party / Special Occasions. So I was thinking like why not I design for daily use and with affordable price. So that everyone also can use it in any events and also for Travelling. I also like black and white because those are the most basic colors that everyone should have. And also black and white are the most natural color that you can use in a Business Meeting as well.

What is your hobby & passion

I like to travel to exotic places, Fashion and Food.